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| pleasewalkonthegrass - General |
| Virtually Free |
| TOOLKITS - from Marketing & PR (2007) A&C Black |
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Strategy made simple
Using the Holden-Wilde Matrix to clarify decisions...
Moderator nick wilde |
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Making an ad
The bare essentials for planning an advertising campaign
Moderator nick wilde |
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24th May, 2007 7:35 am UTC Phil H  |
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Buying a mailing list
Some tips on buying for the small organisation...
Moderator nick wilde |
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24th May, 2007 7:31 am UTC Phil H  |
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Copywriting
Some guidance for the small business on being truthful rather than 'creative'...
Moderator nick wilde |
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24th May, 2007 7:42 am UTC Phil H  |
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Direct Mail
The absolute essentials you'll need to know...
Moderator nick wilde |
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24th May, 2007 7:49 am UTC Phil H  |
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Find a web designer
Tricky - especially if you're a technophobe - but we managed it...
Moderator nick wilde |
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24th May, 2007 7:56 am UTC Phil H  |
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Franchising
If you’re planning to start a business, or you already have some business experience and you feel the need for greater support than going it alone, then franchising may be for you.
Moderator nick wilde |
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24th May, 2007 7:59 am UTC Phil H  |
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Getting found online
If you’re concerned that your website isn’t being found often enough, there are some simple steps you can take.
Moderator nick wilde |
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24th May, 2007 8:02 am UTC Phil H  |
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Blogging
What is blogging? A blog (a contraction of ‘weblog’ – web + log) is a relatively new communication tool that enables the sharing and receiving of written conversation with people online...
Moderator nick wilde |
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24th May, 2007 8:27 am UTC Phil H  |
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Sales promotion
Every so often, you need to promote your product, to give your customers a ‘deal’ or to persuade them to respond to you (see also the toolkit on putting together a direct mailing)...
Moderator nick wilde |
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24th May, 2007 8:10 am UTC Phil H  |
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Putting together a website
Even just a few years ago, website design was pretty simple. Nowadays, while it’s easy to put together the basics, the web itself is more sophisticated and sites that are just OK aren’t good enough...
Moderator nick wilde |
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5th December, 2007 1:25 pm UTC Phil H  |
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Putting together a press or news release
In Chapter 8 of 'Marketing & PR' we discussed the use of news and press releases. This toolkit includes a template to help structure your press releases...
Moderator nick wilde |
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24th May, 2007 8:36 am UTC Phil H  |
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Looking for more help
There are hundreds, if not thousands, of places to look for help for small business – some of which are mentioned in the text of the book; there's more here...
Moderator nick wilde |
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24th May, 2007 8:40 am UTC Phil H  |
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